（1）、產生共鳴
(1) Generate resonance
一個成功的短視頻，其內容內核一定是能與大眾產生情感共鳴的，這種情感表現在共同的經歷、共同的生活環境以及共同的觀念等。
A successful short video must have a core content that resonates emotionally with the public, manifested in shared experiences, living environments, and beliefs.
（2）、滿足大眾的各種幻想
(2) Satisfy various fantasies of the public
“得不到的永遠在騷動”說的這個理，要學會把別人家的男朋友女朋友、別人家的寵物、別人家的生活等等，巧妙地運用到短視頻里，讓別人去幫你實現你無數次幻想卻不敢做或不能做的事情。
The principle of 'what cannot be obtained is always in turmoil' requires learning to cleverly incorporate other people's boyfriends and girlfriends, pets, and daily lives into short videos, allowing others to help you achieve things you have fantasized about countless times but dare not or cannot do.
（3）、盡可能讓用戶獲取價值
(3) Strive to provide users with value as much as possible

你可以在視頻里分享實用的生活技巧，知識和常識等。比如一些很火爆的博主，他們會教你如何將生活用品變廢為寶，教你如何辨別某品牌運動鞋是正品行貨還是莆田版……。
You can share practical life skills, knowledge, and common sense in the video. For example, some popular bloggers will teach you how to turn household items into treasures, and how to distinguish whether a certain brand of sports shoes is genuine or Putian version.
（4）、有著強烈的沖突
(4) There is a strong conflict
我們常常對于順理成章的事情都不會花太多的心思，因此要學會制造一些“小驚喜”，比如角色身份的轉換、認知的轉換，還有劇情的反轉。總之強烈的反差帶來的戲劇性和趣味性，會給人們留下深刻的印象。
We often don't put too much thought into logical things, so we need to learn to create some "small surprises", such as character identity changes, cognitive changes, and plot twists. In short, the dramatic and entertaining contrast brought by strong contrast will leave a deep impression on people.
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This article is assisted by Jinan Short Video Operations. For more related content, please click: https://www.xinnuoshang.cn I hope this article can be helpful to you. Thank you for reading!