一、選擇渠道

1、 Select channel

短視頻渠道運(yùn)營(yíng)非常重要，每個(gè)內(nèi)容渠道的用戶調(diào)性和內(nèi)容定位都有區(qū)別，如果你做的是垂類細(xì)分領(lǐng)域的內(nèi)容，要詳細(xì)研究每個(gè)渠道平臺(tái)對(duì)于內(nèi)容的需求和用戶的喜好，才有可能做好運(yùn)營(yíng)。對(duì)于重點(diǎn)渠道，都需要精細(xì)化運(yùn)營(yíng)，專人一對(duì)一拜訪和維護(hù)，也是很重要的。

The operation of short video channels is very important. The user tone and content positioning of each content channel are different. If you are doing content in a vertical and segmented field, you need to study in detail the content needs and user preferences of each channel platform in order to operate well. For key channels, refined operations and one-on-one visits and maintenance by dedicated personnel are also important.

二、堅(jiān)信內(nèi)容為王

2、 Believe firmly that content is king

短視頻也依然是以內(nèi)容為核心的一種營(yíng)銷方式。考慮到運(yùn)營(yíng)的目的，內(nèi)容的策劃生產(chǎn)，都需要為增長(zhǎng)服務(wù)，因此，內(nèi)容的生產(chǎn)環(huán)節(jié)要緊密和渠道運(yùn)營(yíng)、用戶運(yùn)營(yíng)貼合，結(jié)合大數(shù)據(jù)的收集和整理，形成一個(gè)更加全面、更加精細(xì)的過(guò)程。

Short videos are still a marketing method centered around content. Considering the purpose of operation, the planning and production of content need to serve growth. Therefore, the production process of content should be closely integrated with channel operation and user operation, combined with the collection and organization of big data, to form a more comprehensive and refined process.

三、和用戶保持互動(dòng)

3、 Maintain interaction with users

短視頻的用戶交流互動(dòng)非常重要，用戶運(yùn)營(yíng)可以簡(jiǎn)單理解為和用戶產(chǎn)生深度交互，最終的目的就是提升用戶活躍度、用戶黏性，讓用戶可以長(zhǎng)期持久地對(duì)內(nèi)容產(chǎn)品產(chǎn)生關(guān)注和興趣。用戶運(yùn)營(yíng)最基礎(chǔ)的就是評(píng)論區(qū)、彈幕區(qū)的管理，回答用戶的直接留言問(wèn)題，為用戶提供更多一對(duì)一的、具有個(gè)性化的服務(wù)。

The user communication and interaction of short videos are very important. User operation can be simply understood as deep interaction with users, with the ultimate goal of increasing user activity and stickiness, so that users can generate long-term and lasting attention and interest in content products. The most fundamental aspect of user operation is the management of the comment and barrage areas, answering users' direct message questions and providing them with more one-on-one, personalized services.

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