1.定位:立人設(shè)
1. Positioning: Erecting personnel
一眼就清楚你這個(gè)賬號(hào)是做什么的?
What does your account do at a glance?
為什么要關(guān)注你?
Why should I pay attention to you?
關(guān)注你能為粉絲帶來什么好處?
What benefits can following you bring to fans?
主要呈現(xiàn):頭像、昵稱、背景圖、個(gè)人簡介
Main presentation: avatar, nickname, background image, personal profile
2.內(nèi)容垂直:
2. Vertical content:
普通人做博主想快速漲粉，內(nèi)容垂直是更有保障的。當(dāng)你持續(xù)發(fā)布同一個(gè)領(lǐng)域的內(nèi)容、小紅書的賬號(hào)權(quán)重也會(huì)更高。(只有讓別人有獲得感你的存在才有價(jià)值，開心的情緒或者推薦了好的物品都是獲得感)
Ordinary bloggers want to quickly increase their followers, and vertical content is the most secure. When you continue to publish content in the same field, the account weight of Xiaohongshu will also be higher. (Your existence is only valuable if it gives others a sense of gain, and a happy mood or recommending good items is a sense of gain.)
3.圖文統(tǒng)一突出:
3. Unified and prominent graphics and text:
小紅書的平臺(tái)屬性歸根還是圖文為主的平臺(tái)，用戶畫像也以年輕一二線女性為主、視覺很好，整體畫面統(tǒng)一就贏了一大半!
The platform attribute of Xiaohongshu is still primarily based on graphics and text, and the user profile is mainly composed of young first and second tier women with good visual effects. The overall unified graphics have won more than half!
4.有節(jié)奏的更新:固定時(shí)間
4. Rhythmic updates: fixed time
流量較大的時(shí)間點(diǎn):7:00-9:0012:00-13:0015:00-17:0020:00-21:0023:00-3:00
Time points with high traffic: 7:00-9:0012:00-13:0015:00-17:0020:00-21:0023:00-3:00
5.尋找對(duì)標(biāo)賬號(hào):先模仿再超越!拆解賬號(hào)，并收集同一領(lǐng)域的十篇案例，進(jìn)行拆解。
5. Find benchmark accounts: imitate first and then surpass! Disassemble the account and collect ten popular cases in the same field for disassembly.
案例拆解:選題、文案結(jié)構(gòu)、圖片布局、
Demolition of popular cases: topic selection, copy structure, image layout
7.信心+平常心:不要被數(shù)據(jù)帶著跑!我想這一點(diǎn)大家都會(huì)有很強(qiáng)的代入感
7. Confidence+Normality: Don't be carried away by data! I think everyone will have a strong sense of immersion in this point
8.不要隨便刪圖文，會(huì)影響權(quán)重，可隱藏。
8. Do not randomly delete images and text, as it will affect the weight and can be hidden.
關(guān)鍵:找到自己熱愛并擅長的領(lǐng)域、因?yàn)閳?jiān)持下去很重要!
Key: Find the field you love and excel in, because sticking to it is important!
