很多人在DOU+上花了錢卻沒(méi)效果，問(wèn)題不在工具本身，而在投放策略。
Many people spend money on DOU+but it doesn't work, the problem is not with the tool itself, but with the advertising strategy.
一、DOU+的本質(zhì)：流量放大器
1、 The essence of DOU+: flow amplifier
DOU+采用CPM（千次曝光成本）計(jì)費(fèi)模式，非常低預(yù)算通常為100元。但它有一個(gè)前提：內(nèi)容質(zhì)量建議達(dá)標(biāo)。內(nèi)容不行，投再多錢也推不動(dòng)。
DOU+adopts CPM (Cost Per Thousand Exposure) billing model, with a minimum budget usually of 100 yuan. But it has a prerequisite: the content quality must meet the standard. The content is not good, no matter how much money is invested, it cannot be pushed.

二、DOU+投放的三步策略
2、 The three-step strategy of DOU+advertising
第一步：先驗(yàn)內(nèi)容。只投放自然數(shù)據(jù)好的視頻——5秒完播率＞55%、點(diǎn)贊率＞8%、評(píng)論率＞1.2%。這類內(nèi)容已經(jīng)通過(guò)用戶檢驗(yàn)，有更好的觀眾緣。
Step 1: Prior content. Only release videos with good natural data -5-second completion rate>55%, like rate>8%, comment rate>1.2%. This type of content has been verified by users and has a better audience appeal.
第二步：分階段選目標(biāo)。起號(hào)期投“點(diǎn)贊評(píng)論”；轉(zhuǎn)化期投“粉絲量”；爆發(fā)期直投直播間。
Step 2: Select targets in stages. Starting from the account period, submit "likes and comments"; Conversion period investment 'fan base'; During the outbreak period, direct streaming to the live room.
第三步：合理定向人群。泛娛樂(lè)內(nèi)容用“智能推薦+關(guān)鍵詞”；垂類內(nèi)容用“自定義定向+評(píng)論區(qū)高頻詞”。
Step 3: Accurately target the audience. Use "intelligent recommendation+keywords" for pan entertainment content; Use "custom targeting+high-frequency words in the comment section" for vertical content.
三、小步快跑，多輪測(cè)試
3、 Take small steps and run quickly, multiple rounds of testing
投放初期小額試投，然后根據(jù)數(shù)據(jù)反饋決定是否追投。內(nèi)容發(fā)布后直接選擇“抖音私信”為投放目標(biāo)。
At the initial stage of advertising, a small trial investment will be made, and then the decision on whether to follow up will be made based on data feedback. After the content is released, directly select "Tiktok Private Message" as the target.
四、推廣與內(nèi)容的協(xié)同
4、 Collaboration between Promotion and Content
推廣不是獨(dú)立動(dòng)作，而是內(nèi)容質(zhì)量達(dá)標(biāo)后的放大器。先打磨內(nèi)容，再考慮投放。順序反過(guò)來(lái)，錢就白花了。
Promotion is not an independent action, but an amplifier after the content quality meets the standards. First polish the content, then consider advertising. If the order is reversed, the money will be wasted.
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