微信小程序日活用戶已突破4億。這意味著什么？意味著你的客戶就在微信里，而小程序是他們獲取服務(wù)非常便捷的入口。
The daily active users of WeChat mini programs have exceeded 400 million. What does this mean? This means that your customers are on WeChat, and mini programs are the most convenient entry point for them to access services.
小程序的開發(fā)成本從幾千到幾十萬不等，差別在于功能的復(fù)雜度。但大多數(shù)中小型企業(yè)需要的只是一個展示型+預(yù)約型+交易型的小程序——展示產(chǎn)品和服務(wù)、接受預(yù)約、在線支付——萬把塊錢就能搞定。

The development cost of mini programs ranges from several thousand to several hundred thousand, with the difference being the complexity of their functions. But most small and medium-sized enterprises only need a display based, appointment based, and transactional mini program - to showcase products and services, accept appointments, and make online payments - which can be done with just a few tens of thousands of yuan.
小程序開發(fā)的三不原則：
The three principles of mini program development:
不做大而全。 小程序不是App，用戶用完就走。保持輕量級，聚焦核心功能。
Not big but comprehensive. Mini programs are not apps, users just leave after using them. Keep lightweight and focus on core functions.
不做一次性。 小程序需要持續(xù)迭代。上線只是開始，后續(xù)的運(yùn)營和更新才是關(guān)鍵。
Not for one-time use. Mini programs require continuous iteration. The launch is just the beginning, the subsequent operation and updates are the key.
不做脫離微信生態(tài)。 小程序非常大的價值是與公眾號、視頻號、企業(yè)微信的聯(lián)動。沒有生態(tài)協(xié)同的小程序，價值減半。
Do not deviate from the WeChat ecosystem. The biggest value of the applet is the linkage with the official account, video account and enterprise WeChat. A mini program without ecological collaboration reduces its value by half.
對于餐飲、零售、服務(wù)行業(yè)來說，小程序不是“可選項”，而是“必選項”——它讓你在微信這個10億用戶的生態(tài)里有了自己的“根據(jù)地”。
For the catering, retail, and service industries, mini programs are not "optional", but "mandatory" - they give you your own "base" in the 1 billion user ecosystem of WeChat.
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