1、 蹭熱點

1. Riding on hot topics
   熱點對于做自媒體的來說是一劑良藥，蹭熱點可以無形之中幫你宣傳你的視頻，是幫助視頻上熱門的有效方法之一。熱點不一定就是是熱點新聞，也可以是一些熱門的話題或事情。例如：抖音上的熱門話題榜，效果可觀，蹭熱點可以為我們增加更多的推薦。但有時單獨的一個平臺熱點并沒有貼合媒體的運營方向時，我們其他渠道的熱搜排行榜中獲取一些靈感制作視頻。
   Hotspots are a good medicine for self media, and riding on them can help promote your videos invisibly. It is one of the effective ways to help make videos popular. Hotspots are not necessarily hot news, they can also be some hot topics or events. For example, the list of hot topics on Tiktok has a considerable effect. Scrambling hot topics can add more recommendations for us. But sometimes when a single platform hotspot does not align with the media's operational direction, we draw inspiration from other channels' hot search rankings to create videos.
   2、 選題新

2. New topic selection
   短視頻的選題很重要，一個新穎的選題能帶來更多的關注。新選題結合自己的經歷、創意對內容進行創造，原創立異的內容能夠招引更多用戶進行傳播，也更容易獲得平臺推薦，所以生產內容的時候，一個新穎的選題下的原創內容結合自己的創意進行創造基本上就代表作品會有不錯的觀看量。
   The topic selection of short videos is very important, as a novel topic can bring more attention. By combining one's own experience and creativity to create new topics, original and innovative content can attract more users to spread and be more easily recommended by the platform. Therefore, when producing content, combining original content under a novel topic with one's own creativity basically means that the work will have a good viewing volume.
   3、 從眾效應

3. Conformity effect

4. 

   
   當一些人看到別人做什么，也會不由自主地跟著做起來，心理學對這個現象叫從眾效應。只有先提高人們對事件的關注度，當關注度足夠高之后，再做這件事就能引發人們的從眾效應。本質上來說，還是利用了人們的好奇心。這個過程中，大家對事情的期望不斷提高，好奇心會驅使他們想要一探究竟。
   When some people see others doing something, they will involuntarily follow suit, and psychology calls this phenomenon the conformity effect. Only by first increasing people's attention to the event, when the attention is high enough, can we trigger a herd effect when doing it. Essentially, it still exploits people's curiosity. During this process, everyone's expectations for things continue to increase, and curiosity drives them to want to explore the truth.
   4、 垂直領域

5. Vertical Domain
   你發布的內容與你選擇的領域要屬于同一方向，持續輸出的內容也是。比如選擇的是美食領域，但是做的內容卻是汽車，這樣就是不垂直的內容。內容垂直可以持續生產更有吸引力的內容，有效增加自己的賬號權重，不易脫粉。內容垂直度，還體現在輸出方式上，許多用戶運營短視頻一段時間之后會覺得比較費事，于是會改為圖文樣式運營，這方面也需要保持統一。
   The content you post should belong to the same direction as the field you have chosen, and the content you continue to output should also be consistent. For example, if you choose the food industry but focus on the automotive industry, it would be non vertical content. Vertical content can continuously produce more attractive content, effectively increasing one's account weight and making it less likely to lose followers. The verticality of content is also reflected in the output method. Many users find it troublesome to operate short videos for a period of time, so they will switch to graphic and textual style operation, which also needs to be maintained uniformly.
   5、 優產出

6. Excellent output
   短視頻運營一定要保證內容質量，當自己生產內容出現畫質不明晰、字幕錯別字較多、伴奏不和諧等問題時，導致用戶體驗差，跳出率高。而視頻完播率、點贊數、轉發量等都將受到影響。細節決定成敗，保證輸出內容的可競爭性。除了內容質量之外，還要保證內容的更新頻率，無規律的發布也會影響自己的賬號權重。
   Short video operation must ensure the quality of content. When the content produced by oneself has problems such as unclear picture quality, many misspelled subtitles, and disharmonious accompaniment, it leads to poor user experience and high bounce rate. The completion rate, likes, and reposts of the video will all be affected. Details determine success or failure, ensuring the competitiveness of the output content. In addition to content quality, it is also necessary to ensure the frequency of content updates. Irregular publishing can also affect one's account weight.
   6、 裂變

7. Fission
   經常遇到小伙伴運營的短視頻賬號在獲得了一定數量的粉絲后，長時間不再有新粉增漲。這時就需要充分利用自己前面積累的粉絲資源了，一定要關注視頻下方的評論，并給予回復，提高評論區的互動。跟忠實粉絲處好關系，建立信任感，這些忠實粉絲會自發地宣傳。新粉的不斷涌入，持續穩定的輸出，讓這些新粉也喜歡上你的短視頻內容。那么，忠實粉絲的基數也會擴大，你的賬號粉絲數也會越來越多。
   It is common to encounter short video accounts operated by small partners that, after gaining a certain number of followers, do not see any new followers increase for a long time. At this point, it is necessary to make full use of the fan resources accumulated earlier. Be sure to pay attention to the comments below the video and give replies to improve the interaction in the comment section. Build good relationships with loyal fans, establish trust, and these loyal fans will spontaneously promote. The continuous influx of new fans and stable output make these new fans also like your short video content. So, the base of loyal fans will also expand, and your account's fan base will also increase.
   本文由濟南短視頻運營提供幫助，更多的相關內容請點擊：https://www.xinnuoshang.cn希望本文能夠為您帶來幫助，感謝您的閱讀！
   This article is assisted by Jinan Short Video Operations. For more related content, please click: https://www.xinnuoshang.cn I hope this article can be helpful to you. Thank you for reading!